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The 3 Dollar Challenge (3DC) is a grassroots fundraising initiative established by twins Jack and Kate Adler, Gen Z entrepreneurs and philanthropists who are dedicated to engaging extended networks of like-minded people and leveraging the power of online communities to enact social change. In summer 2020, the inaugural 3 Dollar Challenge campaign organically raised over $20,000 for COVID-19 relief causes in just a few short weeks, entirely through small donations garnered from social media network connections.
3DC is now launching its second campaign, this time benefitting The Reflect Organization, a national mental wellness nonprofit organization with college and university chapters across the country, that’s dedicated to empowering students to foster a culture of authenticity, self-love, and allyship on campus.
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