Special APR Month Program

An Interactive Session for PR Pros

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PRSA

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Event

APR
26

Finding, Crafting and Sharing Stories that Matter - An Interactive Session for PR Pros

Tuesday from 11:30 AM - 1:00 PM MST

Live Stream

Add to Calendar 2022-04-26 11:30:00 2022-04-26 13:00:00 America/Phoenix Finding, Crafting and Sharing Stories that Matter - An Interactive Session for PR Pros In this presentation: Lorraine Schuchart, APR who is the Founder and CEO, Prosper for Purpose will discuss how to identify stories within your organization that will compel people to listen, care and act. From origin stories that go beyond the "about us" page of your website to stories that teach and inspire, this session will help you ideate stories to grow your company brand, gain customers and build thought leadership. Learn: > Why authentic storytelling is not generated by the market > How to position stories for the right channel and audience > Why journalists love data-driven storytelling > What to know about storytelling during profound change > How to be aware of potential issues around justice, equity, diversity and inclusion (JEDI) About the speaker: Lorraine Schuchart, APR Founder and CEO, Prosper for Purpose Cleveland, Ohio Lorraine Schuchart, APR, is a disruptive brand strategist, award-winning writer and national speaker. Lorraine's agency, Prosper for Purpose, helps changemakers build brands that impact the world and the bottom line. The company holds the prestigious B Corp Certification, meeting the highest standards of verified social and environmental performance, public transparency and legal accountability. Lorraine is the host of The Prosper Project podcast.

Details to view the event are private and will be sent along with your ticket purchase.

In this presentation: Lorraine Schuchart, APR who is the Founder and CEO, Prosper for Purpose will discuss how to identify stories within your organization that will compel people to listen, care and act. From origin stories that go beyond the "about us" page of your website to stories that teach and inspire, this session will help you ideate stories to grow your company brand, gain customers and build thought leadership. Learn: > Why authentic storytelling is not generated by the market > How to position stories for the right channel and audience > Why journalists love data-driven storytelling > What to know about storytelling during profound change > How to be aware of potential issues around justice, equity, diversity and inclusion (JEDI) About the speaker: Lorraine Schuchart, APR Founder and CEO, Prosper for Purpose Cleveland, Ohio Lorraine Schuchart, APR, is a disruptive brand strategist, award-winning writer and national speaker. Lorraine's agency, Prosper for Purpose, helps changemakers build brands that impact the world and the bottom line. The company holds the prestigious B Corp Certification, meeting the highest standards of verified social and environmental performance, public transparency and legal accountability. Lorraine is the host of The Prosper Project podcast.

Organizer

Created By

Public Relations Society of America

EIN: 13-1582190

Story

In this presentation:

Lorraine Schuchart, APR who is the Founder and CEO, Prosper for Purpose will discuss how to identify stories within your organization that will compel people to listen, care and act.

From origin stories that go beyond the "about us" page of your website to stories that teach and inspire, this session will help you ideate stories to grow your company brand, gain customers and build thought leadership.

Learn:

  • Why authentic storytelling is not generated by the market
  • How to position stories for the right channel and audience
  • Why journalists love data-driven storytelling
  • What to know about storytelling during profound change
  • How to be aware of potential issues around justice, equity, diversity and inclusion (JEDI)

About the speaker:

Lorraine Schuchart, APR

Founder and CEO, Prosper for Purpose

Cleveland, Ohio

Lorraine Schuchart, APR, is a disruptive brand strategist, award-winning writer and national speaker. Lorraine's agency, Prosper for Purpose, helps changemakers build brands that impact the world and the bottom line. The company holds the prestigious B Corp Certification, meeting the highest standards of verified social and environmental performance, public transparency and legal accountability. Lorraine is the host of The Prosper Project podcast.

The Public Relations Society of America, Southern Arizona Chapter is the regions leading professional organization serving the communications community. We are advocates for industry excellence and ethical conduct, providing its members learning opportunities and resources to enhance professional connections and support them through their career.

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Public Relations Society of America

A 501(c)(3) organization

EIN 13-1582190