Commander Bill Phillips dedicated nearly 23 years of his life to serving our country in the United States Navy. His distinguished career took him from the cockpit of the sophisticated EA-18G Growler to strategic roles at the Pentagon.

His journey from aviator to strategic leader prepared him for the battles that lay ahead, including the most personal fight of his life.

When Bill received his colorectal cancer diagnosis, he didn't just fight the disease, he launched a full-scale campaign of aggressive healing. At Walter Reed National Military Medical Center, he made a powerful daily ritual: taking the stairs during every treatment.

"It was my way to check in with my body. Each flight of stairs told me where I stood that day."

The most transformational moment came when Bill began working with a professional life coach: "It was like someone turned the lights on in a room I didn't know I'd been sitting in."

Coaching helped Bill shift from feeling close to rock bottom to a place of self-awareness and self-love. "I learned to tune in instead of tune out." Soon after, he began coaching fellow patients at Walter Reed and volunteering with Imerman Angels.

That's when the idea for the KFG Project was born: a mission to fill a critical gap in cancer care by providing mental, emotional, and social support through coaching. In April 2025, Bill officially launched the nonprofit, just as he retired from nearly 23 years of Navy service.

KFG Project, Inc.

Providing professional coaching for cancer-affected Adolescent and Young Adult patients and caregivers.

Active campaigns

KFG Project: Play Through

KFG Back to School Fundraiser

Past campaigns

KFG Project: Still Swinging