Recent changes in NIL rules have given Penn State fans like us the opportunity to make a direct and meaningful impact on our favorite teams and the lives of student-athletes. By joining Happy Valley United, you're no longer just a spectator; you're part of the team behind the team. Your donation or membership dues directly contribute to building and maintaining the best teams possible and help provide our student-athletes with the resources they need to excel both on and off the field.

Retain The Roar, a campaign powered by Happy Valley United and State Media, aims to raise $500,000 to ensure championship-level talent returns and thrives under Head Coach James Franklin and his Penn State Football staff.

Contributions through Retain The Roar will be matched (2x) thanks to a generous Matching Contribution from members committed financially to ensure the Nittany Lions win the spring transfer portal window.

“Penn State is a special place for me and I am honored to give back to Coach Franklin and our football program," said Brad Bars - a Matching Contributor. "If the entire Penn State community came together to support, we could have the best NIL program in the nation.”

If every Penn State fan who stepped foot inside Beaver Stadium during the 2024 season gave to Retain The Roar, we would hit our goal in no time and cement Penn State football as an NIL powerhouse.

Retain The Roar supporters at each level are eligible for giveaways:

Two (2) tickets to the Happy Valley United “We are at The Shore” Event
Two (2) pre-game field passes to an agreed-upon 2024 Home Football Game
Four (4) tickets and a parking pass to an agreed-upon 2024 Home Football Game
Four (4) guests to the 2025 Pro Day
Every $1,000+ contribution will receive a customized thank-you video from a Penn State letterman

Retain the Roar!

By Happy Valley United

Retain the Roar!

A campaign to ensure championship-level talent returns to PSU.