About the Challenge
The 2025 EmbraceCLE Community Challenge has officially wrapped up! Congratulations to all the incredible Northeast Ohio nonprofits who rallied together to raise an outstanding $501,348—our highest total yet! This achievement brings our cumulative impact to $1.78 million since the challenge began in 2020.
This year's winners are:
The Big Dogs
Happy Trails Farm Animal Sanctuary
Nonprofits in Northeast Ohio interested in participating in next year’s Challenge can reach out to [email protected] for more details.
2025 EmbraceCLE Challenge
Embrace Pet Insurance is proud to present the sixth annual EmbraceCLE Community Challenge — a spirited and impactful fundraising competition where Northeast Ohio nonprofits go head-to-head to raise money and awareness for their missions. Since the Challenge’s inception in 2020, we’ve helped raise an incredible $1.28 million for local organizations, and we’re thrilled to continue building on that momentum.
This year’s Challenge kicks off on Wednesday, October 1 at 12:00 PM ET and runs through October 31, 2025 at 11:59:59 PM ET. Participating nonprofits are grouped into two tiers — Small but Mighty and The Big Dogs — and every dollar raised goes directly to their cause.
On top of that, Embrace Pet Insurance will award up to $80,000 in grand prizes and Bonus Challenges, giving top-performing organizations even more support to further their incredible work.
Let’s rally together to make this the most successful Challenge yet!
Competing Tiers
Small but Mighty
Prizes
There are first, second, and third place prizes per tier. The winning nonprofits per tier that raise the most online during the challenge win the following grand prizes:
First place: $15,000
Second place: $10,000
Third place: $5,000
Plus, nonprofits can compete in weekly Bonus Challenges to win up to $20,000 in extra prizes. Details will be emailed to participants every Monday during the Challenge.
And the best part? Every organization keeps 100% of the funds they raise—regardless of prize outcomes.
Weekly Bonus Challenges
Weekly bonus challenges offer up an additional $20k in prizes.
Bonus Challenge 1: Fast Start Challenge
- Dates: October 6, 2025 at 9:00 AM ET – October 12, 2025 at 12:00 PM ET
- Challenge: Be one of the first three organizations in each tier (Small but Mighty and The Big Dogs) to raise at least $300.
- Prize: $1,000 per winner
- Total Winners: 6 (3 per tier)
- Total Prize Money: $6,000
Bonus Challenge 2: Fundraising Milestone Challenge
- Dates: October 13, 2025 at 9:00 AM ET – October 19, 2025 at 12:00 PM ET
- Challenge: Be one of the first three organizations in each tier to raise at least $500.
- Prize: $1,000 per winner
- Total Winners: 6 (3 per tier)
- Total Prize Money: $6,000
Bonus Challenge 3: Unique Donations Challenge
- Dates: October 20, 2025 at 9:00 AM ET – October 26, 2025 at 12:00 PM ET
- Challenge: Receive at least 10 unique donations during the challenge week to be entered into a random draw.
- Prize: $700 per winner
- Total Winners: 6 (3 per tier)
- Total Prize Money: $4,200
Mission in Motion Video Contest
Organizations can also enter the Mission in Motion Video Contest by submitting a 60-second video showcasing their daily impact and community connection. One winner from each tier will receive a $1,000 prize, selected by Embrace employee votes.
- Submission Deadline: October 13, 2025
- Voting Period: October 15–24, 2025
- Winners Announced: October 30, 2025
Embrace Office Dog Bonus Challenge
In a fun twist, the Embrace office dog will randomly select one or more nonprofits to win $350 each—because even our pups want to support great causes!
About Embrace Pet Insurance
Founded and based in Cleveland, Ohio, Embrace Pet Insurance is built on the belief that pet parents should not have to choose between their pet’s health or proper medical care. While healthy, happy pets are the heart of Embrace’s mission, the families that surround them are equally important.
Embrace is committed to giving back to the community that has helped them thrive throughout the years. We believe in opportunity and growth – and the first step is watering the roots.
