The 3 Dollar Challenge (3DC) is a grassroots fundraising initiative established by twins Jack and Kate Adler, Gen Z entrepreneurs and philanthropists who are dedicated to engaging extended networks of like-minded people and leveraging the power of online communities to enact social change. In summer 2020, the inaugural 3 Dollar Challenge campaign organically raised over $20,000 for COVID-19 relief causes in just a few short weeks, entirely through small donations garnered from social media network connections.
3DC is now launching its second campaign, this time benefitting The Reflect Organization, a national mental wellness nonprofit organization with college and university chapters across the country, that’s dedicated to empowering students to foster a culture of authenticity, self-love, and allyship on campus.
What's going on?
Since the start of the COVID-19 pandemic, 25% of people between the ages of 18 and 24 have reported having serious thoughts of suicide (CDC), the second-leading cause of death among college students (NIMH)
Over 60% of college students report having felt very lonely in just the past year (ACHA)
Why should I donate?
100% of the proceeds of the 3 Dollar Challenge will go towards Reflect’s programming to benefit college students and young adults’ mental wellness across the country, including suicide prevention trainings, mental wellness workshops, and resilience-building events.
Every dollar donated is currently being 1:1 matched, allowing us to double our impact on college students’ mental wellness.
Checking in on each other, talking openly about mental wellness, and showing kindness and caring towards others helps build resilience, forge protective communities, and de-stigmatize shared concerns and fears.
Reflect has been working on some big projects, and your contributions are critical to their expansion. In the years since its inception, Reflect has collaborated with Lady Gaga’s Born This Way Foundation and the American Association of Suicidology’s Public Health Committee (helping to lead its working group for Equity in Suicide Prevention Resources). Reflect also created a free Resource and Activity Guide to help students cope during the COVID-19 crisis, which the NCAA Division I Student-Athlete Advisory Committee ordered for distribution to every Division I athlete in the country.
Press & Contact:
Want to work with us? Have a question? Please contact Stephanie Duffy at [email protected]