Thanksgiving Heroes is a national nonprofit organization with a simple mission to rally thousands of troops of volunteers across U.S. cities to feed families in need full meals on Thanksgiving.

A single warm holiday meal might not seem like much, but when you are struggling to scrape enough money together just to pay your monthly rent, the thought of filling a family’s bellies with a Thanksgiving feast is unfathomable.

Growing up, Thanksgiving Heroes’ founder Rob Adams knew this feeling intimately: There was a time when his parents couldn’t afford Thanksgiving dinner for his family. Thankfully, their holidays during those times were brightened by generous friends, who fed them at their lowest points.

The experience made Rob promise to pay that generosity forward by never letting another family go hungry on Thanksgiving. He founded Thanksgiving's Heroes in Utah to fulfill this promise.

Today, we provide opportunities for “Thanksgiving Heroes” in cities around the U.S. to deliver full Thanksgiving Meals with smiles and hugs to thousands of American families experiencing need. Our Thanksgiving dinners feed an entire family of five for a week with a turkey and all the familiar trappings of the holiday, including potatoes, stuffing, cranberries, pie, and other traditional Thanksgiving goodies.

Our ultimate mission is to ensure that no American family goes hungry on Thanksgiving while celebrating the powerful hope, gratitude, and goodness of humanity when we come together to share with one another.

The Big Day 2025