Betty White Challenge encourages fans to honor her animal rights activism for her 100th birthday.

Betty White was known for paving the way for Hollywood but she also cleared the way for animals as both an animal lover herself and an animal rights activist.

When she passed away on December 31st from natural causes, fans looked for ways to honor her and her love for animals.

“The Betty White Challenge” has been going viral on social media after an account suggested celebrating the late actress’ life by donating money to animal welfare and rescues in her honor on Jan. 17, which would have marked her 100th birthday.

We invite you to take the challenge and donate to help animals in need, in honor of Betty's 100 Birthday.  A gift to a furry friend.