Broadway Grand Rapids welcomes an audience that is reflective of our diverse West Michigan community. Our goal is to continue cultivating an atmosphere where everyone belongs through our commitment to Diversity, Equity, Inclusion, and Accessibility.

Broadway Grand Rapids believes the arts have the power to change the world by teaching, inspiring, and unifying audiences of all backgrounds. The arts truly transform the lives of those involved and we aim to provide opportunities for audiences to experience the magic of Broadway here in Grand Rapids.

Broadway Grand Rapids is committed to breaking down economic, cultural, and physical barriers that prevent would-be audience members from joining us. We’ve created Broadway Arts Access, which is comprised of three pillars, to help us achieve these goals.

Seats for Kids:
- A scholarship fund providing free tickets to kids from Title 1 schools, giving underserved children a chance to see a show to inspire them through the transformative power of performing arts.
Seats for Families:
- Funds from this program will provide families experiencing economic hardship with financial assistance to see a show, so the whole family can attend and make memories that will last a lifetime.
Seats for Communities:
- Collaborations with local non-profits to help cultivate new audiences by providing access to Broadway performances with no-cost tickets while uplifting other community organizations.