Help Launch Product | Blue Live

A Concert Series to Build Housing, Healthcare, and Hope

We’re raising $250,000 to ignite a movement.
That first spark will launch Product | Blue Live — a concert series designed to fund and activate Product | Blue (run by TruDoc Charities Inc), a new charity dedicated to building housing, healthcare services, and mental health support for the unhoused.

This isn’t just a concert.
It’s the engine that starts a long-term transformation.

Why Product | Blue Exists

Across the US, about a million people are unhoused — not because they failed, but because our systems did.

Housing has become inaccessible.
Healthcare is fragmented.
Mental health services are underfunded or nonexistent.

Product | Blue exists to change that.

Our mission is simple and bold:

• Build permanent, dignified housing

• Provide accessible healthcare

• Deliver comprehensive mental health services

• Rebuild housing infrastructure at scale

We believe housing is healthcare.
We believe stability saves lives.
And we believe culture can move capital.