This session will delve into the latest research on engaging homeowners and buyers on the topic of high-performing features like heat pumps and insulation. We will also discuss the critical information appraisers require to assign value to high-performance upgrades. Additionally, we will highlight strategies contractors and real estate agents could use to build their businesses and drive market demand for energy-efficient homes.  Continuing Education Units (CEUS) submitted 1 hour in* Green Business Certification Inc. (GBCI) Building Performance Institute (BPI) NonWholeHouse Submitted for American Institute of Architects - AIA (HSW) Certified Green Professional (NARI & CGP) Certified GreenHome Professional (CGHP) Pillar(s): Energy, Health, Materials, Place American Institute of Building Designers (AIBD) State Architect / Builder License may be applicable Building Science Institute (BSI) Verifier Society of American Registered Architects (SARA) Speaker Pamela Brookstein is the Sustainability Manager for the National Association of REALTORS. In that that role, she manages the Sustainability Program and supports NAR's strategic mission to provide leadership strategies on topics of sustainability that benefit members, REALTOR® associations and communities. Pamela has spent the last decade working with the real estate industry to ensure that high-performing homes are consistently and fairly valued at the time of sale. Additionally, she has valiantly spent the last 30 years making her Chicago-area 110-year-old bungalow energy and water efficient. https://www.nar.realtor/sustainability Lessons Learned Analyze the types of information can help convince homeowners and buyers to invest in high performance features such as heat pumps and insulation.  Evaluate the key data that appraisers require to accurately assess the value of high-performance energy-efficient upgrades.  Formulate effective strategies for engaging and collaborating with real estate agents to drive business growth and market demand for energy-efficient homes.