SERVE is more than a meal—it’s the heartbeat of Pass by Ira. This is our signature event, the one that started it all.

Born from a simple daily routine—offering water, chips, and a breakfast sandwich to a stranger—SERVE is a reflection of our core belief: that small acts of kindness can create lasting impact. It is the foundation of our work, inspired by Ira and the understanding that everyone deserves to be seen, valued, and treated with dignity.

Compassion can be given in the smallest of moments. A warm meal, a kind word, a shared conversation—these simple acts remind us that everyone deserves to be nourished, not just with food, but with kindness and community.

Join us as we continue this tradition, ensuring that no one feels invisible, and that everyone has a place at the table.

SERVE: Not just a meal, a movement