Waterloo Urban Farmers Market brings free family fun, fresh local food, and more to the Cedar Valley! Here are 10 reasons to LOVE (and support) WUFM.

1. WUFM supports local farmers and producers, providing opportunities for local growers, makers, home businesses and entrepreneurs.

2. We bring the community together, presenting more than 26 market events each year where people from across the spectrum of our community gather for food, fun and entertainment.

3. WUFM offers a wide range of food access initiatives* and we operate in city-center, serving neighborhoods designated as food deserts, reducing barriers and promoting access to delicious and nutritious fresh foods for ALL!

4. Locally-sourced produce is a good value - it's flavorful, undergoes less processing and since it's fresh-picked, it will last longer, reducing food waste.

5. Dollars you spend at WUFM stay in the community, with each dollar collected helping to support more than 4 times as many full-time workers as that same dollar spent at a typical supermarket.

6. Eating fruits and vegetables is essential for your good health and WUFM is the perfect place to stock up on all of your local, seasonal favorites!

7. WUFM is good for the Earth as local-sourcing is more environmentally-friendly, producing less carbon emissions and requiring less packaging; and new WUFM initiatives include expanded food rescue, compost collection, and reduction of plastics.

8. You know what you're buying at WUFM - you have the opportunity to meet producers face-to-face and find out more about the products they offer.

9. You'll find unique local products at WUFM that you won't find elsewhere including original handmade arts and crafts, ethnic foods and products, specialty or custom items, and great gifts.

10. Your contribution feeds and enhances your community AND your gift is tax deductible!

*SNAP/EBT, Double-Up Food Bucks, WIC, Veggie Vouchers/Senior Vouchers, We Arose FREE Produce Packs, and Prescription Rx

So if you love your local farmers market, show your love by sharing some green and contributing to Waterloo Urban Farmers Market today!

Waterloo Urban Farmers Market Fundraising Campaign 2025