Hops on the Rock is held annually on the 2nd Saturday of October from 3:00 to 6:00 PM at the Sterling Marketplace, 111 W. 2nd Street, in downtown Sterling, adjacent to the Twin City Farmers Market. A private VIP session is open from 2:00-3:00 PM. Parking is available in the municipal lot surrounding the Sauk Valley Area Chamber and Twin City Farmers Market, and in the County Market parking lot on the north side of West 3rd Street. Walk, bike or drive, we encourage responsible alcohol consumption. Designated drivers are encouraged. There is a DD ticket option available on the ticketing page, and a designated DD pickup/drop off area set aside near the event entrance, for DDs not attending the event. This is a 21 and older event only. Every person walking through the gate much be 21 years of age or older on the date of the event, and must present a valid photo ID to gain admittance. Wristbands will be given upon entry. Sorry, no pets. While we know of few dogs who have stolen a sip of beer or two, we’re keeping this festival to the humans. This is a rain or shine event so plan accordingly! Food vendors are available onsite. No outside food or beverage will be permitted. General Admission Tickets will be available at the gate, but we recommend you buy tickets early to avoid waiting in line. VIP tickets will only be available in advance.