Art Business Series: Intentional Goal Setting & Business Planning

Class Description: Ready to treat your art like the real business it is? Set your creative business up for success with Intentional Goal Setting & Business Planning.

In this foundational workshop, we’ll step back from the daily hustle and take an intentional look at your creative business as a whole. Through guided reflection and practical exercises, you’ll gain clarity on who you are as an artist, where you want to go, and how to build a business that actually supports your creative life.

Together, we’ll explore your big-picture vision, set meaningful goals, and begin drafting a simple, personalized art business plan rooted in intention, not overwhelm. You’ll also learn how to break big dreams into manageable steps and create systems that make your business feel organized, sustainable, and aligned.

This is the first workshop in the Art Business Series and is designed to give you a strong, confident foundation before diving deeper into marketing and professional materials.

Open to artists of all mediums and stages of business. Bring any numbers you have available (revenue, expenses, production totals), but don’t worry if you’re starting from scratch. Clarity begins wherever you are!

About the Instructor: Lindsay Keeling brings a unique background and perspective that combines the art and business worlds to help you gain clarity on your creative business. Lindsay holds her MBA from the University of West FL and is certified in Project Management and Process Improvement. She has over 15 years of experience exhibiting fine art in galleries and festivals across the southeast. Lindsay served as the Exhibition Director for a nonprofit gallery in FL and is now the part-time Programs Coordinator for HCAC.

Class Location: HCAC’s Haywood Handmade Gallery at 86 N. Main Street, Waynesville, NC

Time & Date: Thursday, April 2 | from 5:30 - 7:00 pm

Class Cost: $33

4.2.26 Art Business Series

Intentional Goal Setting & Business Planning