Athens Anti-Discrimination Movement and UGAMA Announce 2025 Annual MLK Jr. Day Parade and Music Fest

Theme: "The Time is Always Right to Do What is Right" - Dr. Martin Luther King, Jr.

Athens, GA – The Athens Anti-Discrimination Movement (AADM) and United Group of Artists Music Association (UGAMA) proudly present the 2025 Annual Athens MLK Jr. Day Parade and Music Fest, honoring the legacy of Dr. Martin Luther King, Jr. This vibrant and inspiring community event will take place on Monday, January 20, 2025, at 2:00 PM and parade begins 3:00 PM in downtown Athens, Georgia on the corner of Hull and Washington.

This year’s theme, “The Time is Always Right to Do What is Right”, encapsulates Dr. King’s enduring message of justice, unity, and action. AADM and UGAMA invite individuals, schools, nonprofits, and organizations from Athens and surrounding counties—Barrow, Jackson, Oconee, Madison, and beyond—to join this celebration of equality, diversity, and community through music, art, and civic engagement.

What’s New for 2025: Social Justice Awards & Gala

As part of this year’s festivities, AADM will host a pre-event, the Social Justice Awards and Gala, on Thursday, January 16, 2025, from 6:00–9:00 PM. This elegant evening will honor AADM supporters, recognize outstanding community service, and pay tribute to Athens’ African American elders whose contributions have paved the way for progress.

2025 Athens MLK Jr. Day Parade and Music Fest Details:

Time:

- 12:00 PM: Vendor Setup & Check-in (must be completed by 2:00 PM) at Morton Theater, 195 W. Washington St, Athens, GA 30601
- 2:00 PM: Parade Participant Check-in/Line Up
- 3:00 PM: Parade Begins at Hull Street

Parade Guidelines:

Participants must walk in groups of five or more.
Signage reflecting the theme or promoting positive messages and causes is encouraged.
Vehicles-Floats no more that 5 cars per group, limited to 15 bikers per group, or additional fee's required

Activities & Entertainment:

- Family-friendly activities and live performances
- A special screening of the AADM documentary “Changing the Narrative: Stories of Black and Minority Entrepreneurs”

How to Get Involved:

Participants, including schools, churches, dance teams, nonprofits, and other community groups, are encouraged to join the celebration. Vendors are also invited to showcase their goods and services during the event.

About AADM and UGAMA:

The Athens Anti-Discrimination Movement (AADM) works to advance Dr. King’s vision of equality, advocating for social justice, economic empowerment, and opportunity for all. United Group of Artists Music Association (UGAMA) specializes in live urban entertainment and concerts, using music and the arts to foster awareness and inspire change.

Join us as we celebrate the legacy of Dr. Martin Luther King, Jr., unite our community, and embrace the call to action: “The time is always right to do what is right.”

Athens MLK Jr. Parade and Music Fest 2025