BARBAH Games is a pioneering edtech company dedicated to harnessing the power of esports to drive sustainable development and educational advancement in East Africa. Our innovative platform merges competitive gaming with the United Nations' Sustainable Development Goals (SDGs), providing a unique and engaging way to educate, inspire, and empower the next generation.

 Our SDG Good Will Games 

Inspired by the spirit and vision of Ted Turner's Goodwill Games, BARBAH Games seeks to replicate the success of using international competitions to foster peace, understanding, and community development. The Goodwill Games were established to ease tensions and build friendships between the USA and the Soviet Union during a time of political strife, creating a global stage where athletes could come together in the spirit of camaraderie and sportsmanship.

BARBAH Games channels this ethos into our SDG Games, where the competitive arena is not just about winning but about making a meaningful impact. Our SDG Games invite gamers from high schools, universities, and informal and underserved communities to compete in esports tournaments focused on the 17 Sustainable Development Goals. These tournaments provide a platform for raising awareness and driving action toward achieving these goals.

Moving the Needle Towards a Better Outcome

While we acknowledge that achieving all SDGs by 2030 is highly ambitious, BARBAH Games is committed to moving the needle closer to a better outcome. The United Nations estimates that it will require an additional $4 to $7 trillion annually to meet the SDG targets. Despite this immense challenge, our goal is to ensure that the conversation in 2031 is one of significant progress and impactful change.

By integrating the competitive excitement of esports with the transformative power of sustainable development, BARBAH Games is creating a new paradigm where gaming serves as a tool for education, empowerment, and global progress. We believe that by making incremental advancements and honoring our commitments, we can foster a culture of accountability and continuous improvement.

Our Approach to Sustainable Development

• Educate and Engage: Use the immersive and interactive nature of esports to educate participants and audiences about the importance of SDGs.
• Empower Communities: Offer opportunities for gamers from diverse backgrounds to represent their communities, particularly those from informal settlement areas.
• Foster Corporate Involvement: Encourage corporations to sponsor teams and tournaments, aligning their Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) initiatives with global sustainability efforts.
• Promote Sustainable Development: Utilize the proceeds and resources generated from tournaments to invest back into the communities, creating ICT hubs, improving infrastructure, and supporting local development projects.

At BARBAH Games, we understand that making promises and breaking them hinders progress. Therefore, our commitment is to take actionable steps, measure our impact, and continually strive towards our vision of a sustainable and inclusive future. By 2031, we aim to have made tangible progress that reflects our dedication and collective efforts toward achieving the SDGs