Color My Outdoors' mission is to change the outdoor narrative to celebrate People of Color.

Narratives are common frameworks that influence and shape our values and decisions as we navigate through life. However, our nation’s commonplace narratives justify racial inequities and perpetuate the stereotype that People of Color don't enjoy the outdoors. Color My Outdoors envisions a future where people of color feel welcome and empowered in the outdoors. This requires confronting the stereotype and sharing celebratory stories about the achievements of Black and Brown people in the outdoor industry.

Join us as we work towards a future where people of all colors are recognized and revered as outdoor enthusiasts. Together, our work will shape a new narrative that speaks to the integral role People of Color have always had and will continue with the wonderful outdoors.

Color My Outdoors

Changing the Nature Narrative