We are back...and bigger than ever as we take it to the streets of Downtown South San Francisco for a FREE community event!

Join us for Cultura Fest 2025—a vibrant, one-of-a-kind celebration of Salvadoran and Latin American heritage, creativity, and community pride. This immersive festival brings tradition and modern expression together through powerful performances, delicious cuisine, art, and meaningful cultural connections.

From the rhythm of live music and comedy acts like Hoozay and Tony to the colorful Multicultural Parade and hands-on crafts in our family zone, Cultura Fest is bursting with energy and soul. Savor traditional and innovative Latin American dishes, explore an exhibit hall of bold, local art, and sip something refreshing in the beer garden. Shop a dynamic open-air market filled with handcrafted goods—from self-care items and vintage finds to crystals, candles, and one-of-a-kind artwork.

More than just a festival, Cultura Fest is a movement—celebrating identity, resilience, and the diverse voices that make our community shine. Check out the local businesses as they turn their storefronts into cultural showcases, adding to the immersive experience along Grand Avenue.

Festival Highlights:

🎭 Live music, dance, and comedy performances featuring acts like Hoozay, Tony, Grupo Maiz, Bayonics, Crooked Stilo, the Voice Finalist, Cathia, and more!
🎨 Art exhibit hall showcasing local and Latin American artists
🧼 Artisan market with handmade goods: candles, jewelry, soaps, vintage collectibles, plants, crystals, and more
🫓 Food court featuring traditional and innovative Latin American cuisine
🎉 Multicultural Parade to kick off the day’s festivities
🧒 Family zone with interactive cultural crafts and kids’ activities
🍷 Beer and wine with live entertainment and chill vibes
🏬 Local storefront exhibits celebrating cultural pride and small business stories

Come celebrate culture, connection, and creativity in the heart of South San Francisco. Discover new stories, make lasting memories, and be part of something unforgettable.

Part of the proceeds will go to benefit El Concilio of San Mateo County (ECSMC). ECSMC is a non-profit, community-based organization incorporated in 1980, is committed to increasing education, employment and access to quality of life services to underserved communities in San Mateo County. It has responded to the well documented racial and ethnic health and education disparities that include all underserved, low-income, non/limited English speaking communities through its programs.

Cultura Fest 2025

Celebrating Salvadoran and Latin American Heritage, Creativity, and Community