What's This All About?

ELUA is raising funds to pay for the cost to produce 100 T-Shirts to be used as a nonprofit fundraiser.

What The Heck Is ELUA?

Equitable Land Use Alliance (ELUA) is a Carlsbad-based nonprofit organization advocating for local control of housing policy and the preservation of Carlsbad's unique character. We are an all-volunteer organization that grew out of a grassroots effort to save the Carlsbad Village Plaza.

Why A T-Shirt Fundraiser?

We will be selling these T-Shirts in shops throughout Carlsbad to raise funds an upcoming public awareness campaign. This campaign will use a variety of communication channels to raise awareness of the fact that Carlsbad will experience explosive, uncontrolled and irreversible growth if we don't do something to reverse the California state housing laws causing this crisis. Most people are completely unaware that Sacramento has severely limited local control of residential development, replacing it with a statewide one-size-fits-all approach that mandates high-density development favoring developer profits over community wellbeing. This trend is accelerating and it will destroy Carlsbad as we know and love it.

The T-Shirt will be available in shops throughout Carlsbad for a suggested donation of $30. By helping us offset the cost of printing the T-Shirts, you'll enable us to invest the full donation amount into the awareness campaign.

About The T-Shirt

T Shirt Proof

This T-Shirt is designed by Abigail Andrews, a local graphic designer and ELUA supporter. The style is inspired by the original Morey Boogie logo, connecting to the fact that Boogie boards were invented in Carlsbad and produced here for many years.

Morey Boogie Logo

The tagline "respect the vibe" draws its roots from the T-Shirt Fundraiser for the Save Carlsbad Plaza campaign, which sported the tagline "Respect Olde Carlsbad". The somewhat mysterious web address elua.us is meant to create curiosity and motivate visits our website. The T-Shirt will be made of heavy cotton in light blue with all black printing.

The T-Shirts will be produced by Chris at Premier Printing in Carlsbad. Chris has generously given us a 25% nonprofit discount.

Let's Make This Happen!

Please donate what you can to help make this fundraiser a success. We're all in this together. Thank you for your support!

2025 ELUA T-Shirt Fundraiser

By Equitable Land Use Alliance

2025 ELUA T-Shirt Fundraiser