At Icing Smiles, we know cake is more than flour and sugar—it's a moment of normalcy, a reason to celebrate, and a chance to bake a difference for a family navigating the unimaginable.

Every day, critically ill children and their families face emotional, financial, and medical challenges. We exist to give them something sweet to look forward to: custom celebration cakes and cookies that bring joy and smiles when they need it most.

🎂 Our Mission:
To create custom celebration cakes for children impacted by critical illness and their siblings—one smile at a time.

💛 Why “Friends & FUN(ds)”?

This campaign isn’t just about raising money—it’s about sharing the heart behind Icing Smiles. Its about having FUN and spreading the word! We want more people to know who we are, what we do, and why it matters. Our goal? To make Icing Smiles a household name.

Through your networks, you’re helping us:

Raise vital funds to continue delivering dream cakes
Share our mission and story with more people
Inspire more volunteers, donors, and smiles

🙌 Get Involved

Local Outreach Ambassadors (LOAs) from around the country are creating personalized fundraising pages, sharing their stories, and inviting friends and family to support a cause that’s close to their hearts.

Whether you donate, share, or simply take a moment to learn about our mission, you’re part of the magic.

Click below to support your LOA or create your own page and start friendraising today!

👉 [Create or Support a Fundraiser Now]

About Icing Smiles

In 2010, Tracy Quisenberry discovered the magic capability of a unique cake to transport her young son to a sugary world of fantasy and imagination. Through her passion for service, she started baking for friends and soon founded Icing Smiles to create these types of memories for children whose worlds are rocked by illness.

Icing Smiles has since created over 28,700 custom cakes for children who have a life-threatening medical condition that is considered progressive, degenerative, or malignant and are within two years of their most recent treatment. The organization, headquartered in Maryland, also serves children who require frequent or extended hospitalizations and siblings of qualified medical children, including siblings of those who have earned their wings within the last 2 years.

Serving kids in all 50 states through a network of over 13,000 volunteer bakers and more than 50 volunteer administrative staff, Icing Smiles operates almost entirely on volunteer resources.

Icing Smiles understands that the simple things, like a birthday cake, are luxuries to a family battling illness. Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.

Why We Exist

We know that each cake we serve is more than just a cake, these baked treats are a chance to smile and celebrate. Memories have magical powers. Long after the cake is gone, the memories linger – memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, of a normal childhood experience so often stolen from these children.

These memories are why we say, “It is so much more than a cake.”

Smiles squad

By Icing Smiles, Inc.

Smiles squad

A Campaign for Smiles and Awareness

Team Members