Stillbirth and infant loss are not easy to talk about, but for many parents and families, it’s their reality. Each year, more than 24,000 babies are stillborn in the United States alone.

Ashlie’s Embrace began with one family’s heartbreak—the loss of Ashlie Cathren in 2015. Through their grief, Erin and Tony Maroon found a mission: to ensure families experiencing stillbirth or infant loss have the gift of time to say goodbye. This mission inspired the placement of CuddleCots—special devices that preserve an infant's body, extending time after loss and allowing families to create precious final memories.

Each CuddleCot costs $3,500, and when you fundraise with us, you’re not just raising money—you’re partnering with Ashlie’s Embrace to ensure every step of the process is handled with care. From working with hospitals to import the CuddleCots from the UK, to planning and coordinating dedications, we manage everything so you can focus on making a difference.

Now, you can join us in honoring Ashlie’s legacy by starting your own fundraising campaign to provide a CuddleCot to a hospital in need. It’s simple to create your own campaign, share your story, and invite friends and family to support this important cause. Whether you’re fundraising in memory of your baby, or just wanting to help, you can make an incredible impact.

For supporters who fully fund a CuddleCot, a memorial plaque will be placed on the unit in their selected hospital. If a campaign does not reach its goal, the funds will be pooled with other supporters to fund additional CuddleCots, each of which will be memorialized with an Ashlie’s Embrace plaque.

Together, we can give grieving families the time they need, one CuddleCot at a time. Start your campaign today and be part of this meaningful mission.

Get Started!

To donate to an existing fundraiser, click the "SUPPORT FUNDRAISER" button and choose the campaign you’d like to contribute to.
To create your own fundraising campaign, click the "START FUNDRAISER" button and follow the steps to set up your personalized peer-to-peer page.

(For a full list of terms and conditions and campaign best practices visit our website: www.ashliesembrace.org/fundraise)

Peer-to-Peer Fundraiser

By Ashlie's Embrace

Peer-to-Peer Fundraiser

Honor Their Memory, Change Another’s Story.

Fundraiser for Alabama CuddleCots

Team Members