Why Donate to the Immersive Experience Institute?

Immersive culture and entertainment has already proven its staying power. But for the artists building it, there is still no clear pipeline for development, support, or sustainability.

Early to mid-career immersive creators are navigating a changing industry without formal training, institutional support, or an established playbook. In Evolving Immersive, our 2025 report co-authored with Gensler Research Institute, practitioners identified revenue, funding, and budgeting as their greatest challenge, followed closely by scaling and growth.

The Immersive Experience Institute exists to change that.

Sitting at the intersection of research, practice, and community, we are uniquely positioned to serve this population with the tools, knowledge, and networks they need to thrive.

What Your Donation Enables

Practical workshops that give artists tools they can apply immediately
Free and affordable resources like our white papers, webinars, and other development materials
Community meetups and peer networks, often the only support system independent artists have
Field research and industry data that practitioners can leverage in grant applications, pitches, and planning
Accessible platforms for visibility – including No Proscenium and EverythingImmersive.com – that amplify emerging voices and new work

Why Now?

Audience demand for immersive experiences continues to grow. Yet, the infrastructure supporting the artists who create them has not kept pace. When practitioners can’t solve the real problems around business, space, and funding, they exit the field and promising work never gets made.

A donation to the Immersive Experience Institute is an investment in the future of immersive culture and entertainment: helping artists not only create great work, but build sustainable careers that shape what comes next.