In Michigan We Trust is a nonpartisan public education campaign that explains how Michigan’s elections work - including the rules, safeguards and decentralization process - all grounded in state law and the Michigan constitution. The campaign features a rotating set of election laws and facts side by side with real Michiganders doing the iconic Michigan “mitten” hand - a symbol that cuts across geography, ideology and party lines.

Why now? Michigan voter confidence in election administration has rebounded since 2020 but is still fragile. The midterms are a stress test. Research conducted by nonpartisan, right leaning and left leaning groups in Michigan all show that the more people understand about Michigan’s rigorous election administration, the more they trust it.

The goal of In Michigan We Trust is to get that information into the hands of as many Michiganders as possible before November. In Michigan We Trust will be delivered through billboards, TV and digital channels statewide.

In Michigan We Trust is a project from Screaming Eagle Creative Collective, a 501(c)(3) tax-exempt organization. Screaming Eagle Creative Collective is a group of advertising experts committed to creating a more perfect union by applying premium marketing strategies to scaled civic education. Screaming Eagle Creative Collective and all programs, including In Michigan We Trust, are strictly nonpartisan and do not support any party, candidate or ballot initiative.

Donations are tax-deductible to the extent allowed by the law. Bank transfer and tax advantaged giving information available, email screamingeaglecollective@proton.me