The TAG Association Inc. is proud to produce the largest, most anticipated Latino holiday celebration in New England! Join us for an unforgettable night of culture, dancing, and celebration. We will pay tribute to Latino leadership, enjoy delicious cuisne, build community and dance while we raise funds for necessary, culturally sustaining programming in Boston. You will not want to miss it! Please use the seating chart below to guide your ticket purchase.

The TAG Association, Inc. (TAGa) is a MA 501(c)3 nonprofit organization that proudly serves the Latino/e community of Greater Boston. TAGa’s mission is to elevate the Latino community through education, art and culture. To that end, TAGa supports and produces culturally and linguistically sustaining educational and community development initiatives that have a proven transformative impact.

A Latino-led and Latino-focused organization, TAGa endeavors to become obsolete by achieving a Greater Boston with a thriving, educated, engaged, and culturally intact Latino community. The dollars raised through El Jolgorio Navideño support the TAG Latino Program of UMass Boston, which has provided a culturally sustaining pipeline to post-secondary education for Latino/e students since 1985.

2023 Jolgorio Navideño

The Largest Latino Holiday Gala in New England

Team Members