Ashland is a small town with a big heart. Every day, our residents show compassion for neighbors facing hardship — including those experiencing homelessness. While it’s natural to want to help individuals directly, giving money or goods to people on the street may not be the most effective way to support their long-term needs.

When you give to the Ashland Foundation's "Kindness That Counts" initiative your donation goes directly to local nonprofit organizations that provide outreach, case management, long-term stability and housing solutions right here in the Town of Ashland, Virginia.

We value accountability and impact, which is why every dollar distributed through the "Kindness That Counts" initiative will be tied to a Memorandum of Understanding (MOU) between the Town of Ashland, Foundation and the Greater Richmond Continuum of Care outlining roles, responsibilities, and accountability benchmarks to ensure your donations make a measurable impact.

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Learn more about the Ashland Foundation at: ashlandfoundation.org

Kindness That Counts: Helping Ashland's Unhoused