Project 351 is a transformative leadership program that develops a new generation of changemakers, civic leaders, and social entrepreneurs. Since 2011, 5,229 unsung heroes have embraced the challenge and responsibility to learn, lead, and serve as Ambassador.

Launch Day is Project 351's annual kick-off to the Ambassador year in tribute to Dr. Martin Luther King Jr. & Coretta Scott King. Ambassadors will unite in Boston with Alumni, educators, community leaders, and investors for a transformative day of leadership development, inspirational speakers, community building, and high-impact service impacting more than 15,000 Massachusetts neighbors.

Service Impact Partners share our passion for building a rising generation of diverse service leaders. Their investment enables one of three signature service sites at Launch & Service Day. Your investment will enable Ambassadors & Alumni to positively impact over 15,000 Massachusetts neighbors in the areas of food insecurity, mental health & wellness, veterans’ services, hygiene access, and clothing security.

2025 Launch Day Service Sponsorship