The Story Behind the Independent Rebuild Project

When natural disasters strike, they don't just damage buildings—they disrupt lives, shut down dreams, and leave small business owners wondering how they'll ever recover. That’s why Heart on Main Street launched the Independent Rebuild Project: a hands-on initiative to help independent retailers rebuild not only their storefronts, but their futures.

Our first project takes place in Asheville, North Carolina, where Dogwood Darlings Children's Boutique was severely impacted by Hurricane Helene. Like so many small retailers, they didn’t have the resources to bounce back quickly. But they did have a community ready to show up.

We’re assembling a team of industry professionals, volunteers, and supporters to repaint, repair, and restore this cherished local business. With your help, we can provide materials, labor, and the support needed to reopen their doors and keep Main Street alive.

This is just the beginning. Our goal is to replicate this project in other communities across the country, creating a scalable model for disaster response focused specifically on independent retailers.

Your donation directly supports this mission—funding supplies, covering logistics, and making it possible for us to offer this support at no cost to the retailer. Together, we can turn devastation into a fresh start.

Help us rebuild. Help us restore. Help us bring Main Street back.

Let's help Dogwood Darlings Rebuild!

By Heart On Main Street Inc

Let's help Dogwood Darlings Rebuild!