If you’re reading this, chances are AVLtoday’s daily newsletter has helped you discover something that made you appreciate Asheville a little more — a restaurant to try, an event to attend, or a story that reminded you why you love living here.
That’s exactly what we aim to deliver every morning: a quick, uplifting way to stay connected to the Land of the Sky and the people and places that make it special.
At the heart of AVLtoday is a simple belief: Local news should lift you up. Now more than ever, we live in a divisive media environment — one that can overwhelm us, exhaust us, and disconnect us from the present moment. We’re proud to inspire different feelings when our newsletter hits your inbox, informing you of the valuable, exciting, and worthwhile goings-ons happening right outside your door — and showing you exactly how to get involved.
Now, we’re inviting you to invest in the stories that lift Asheville. Your contribution will help sustain AVLtoday’s mission to spotlight the people, businesses, and ideas that make our community shine — ensuring our newsletter is accessible to all.
A few reminders about AVLtoday and our parent company 6AM City:
We believe local news should inform you — not exhaust you.
The most positive local news and events worth your attention are thoughtfully curated into our daily newsletter. You won’t find politics or divisive topics here, just the stories that help you stay connected to your city. Fun fact: We’ve turned down more than a million dollars in political ads since we first started — we’re that serious about our brand promise.
In the words of our VP of Product Erin McPherson: “Because we intentionally do not cover political news — but we do cover outcomes and decided-upon policies — we are better positioned to serve our readers news that actually impacts their daily lives, their experience in their cities, and their ability to inform, engage with, and participate in what's happening around them.”
We work with incredible advertising partners, but your contributions boost our team.
All of your contributions last year went towards bettering our editorial staff — you know, the real people who research, write, and curate the local news you love to read. In 2025, 100% of reader contributions created a budget to help fund our team’s bonuses, salary increases, incentives, and special projects. By supporting this campaign, you’re directly supporting those faces you see every day at the bottom of your newsletter — plus a few more behind the scenes.
We eat, breathe, and sleep local news.
While our operations span multiple cities, our dedicated Newsletter Editor lives, works, and plays in Asheville, carrying out our mission to highlight the incredible small businesses, non-profits, and city programs you want to hear about. Each year, we deliver 10,000+ events and news stories to the people of Asheville.
If you believe news should inform and inspire, this is your chance to support a model that’s already changing local media for the better.
