Art Business Series - From Goals to Growth: Marketing Basics for Artists

Class Description: You’ve clarified your goals, now let’s get your art seen!

In this practical and encouraging workshop, you’ll learn the foundational marketing strategies every artist needs to confidently share their work and attract the right buyers. We’ll break marketing down into simple, manageable concepts so it feels clear and achievable.

You’ll learn how potential collectors move from discovering your art to becoming loyal supporters, how to show up consistently on social media, and why email marketing is one of the most powerful tools you can use to grow your creative business.

We’ll focus on building sustainable systems that support your goals. By the end of class, you’ll have a simple marketing plan tailored to your art business, along with practical next steps you can implement right away.

This workshop builds on the clarity created in Intentional Goal Setting & Business Planning and helps you turn your vision into action. Don’t worry if you missed the first workshop! You’ll still walk away with more clarity and confidence in your art business.

Open to artists at any stage who are ready to grow their audience, build confidence, and share their work with purpose.

About the Instructor: Lindsay Keeling brings a unique background and perspective that combines the art and business worlds to help you gain clarity on your creative business. Lindsay holds her MBA from the University of West FL and is certified in Project Management and Process Improvement. She has over 15 years of experience exhibiting fine art in galleries and festivals across the southeast. Lindsay served as the Exhibition Director for a nonprofit gallery in FL and is now the part-time Programs Coordinator for HCAC.

Class Location: HCAC’s Haywood Handmade Gallery at 86 N. Main Street, Waynesville, NC

Time & Date: Thursday, May 7 | from 5:30 - 7:00 pm

Class Cost: $33

5.7.26 Art Business Series

From Goals to Growth: Marketing Basics for Artists