At the Black Dollar Initiative, we believe that information is power. We’ve been tirelessly researching and compiling data that shines a light on corporate behavior towards the Black community. But to truly make an impact, we need to expand our data and resources.

The Black Dollar Initiative, founded in the aftermath of George Floyd's murder, is the nonprofit hub that powers the Black Dollar Index—a tool that scores and showcases how well corporations are supporting the Black community in areas like DEI, leadership, community initiatives, and supplier diversity. After witnessing countless corporations make hollow promises to support Black communities without delivering real, measurable outcomes, we knew something had to change. Our mission began with a simple question: How can we hold companies accountable and empower Black consumers with the knowledge they need to make informed decisions?

With your help, we can strengthen the nonprofit research hub that empowers millions of Black consumers to make informed choices. Imagine if we could clearly see which companies are really standing up for us—and which are falling short. Your support fuels this movement. Together, we can raise $15,000 to drive this effort forward:

Research & Reporting Expansion: Fund the collection of data on over 120+ companies and over 20 data points, expanding our reach and ensuring that we have comprehensive insights into corporate behavior.
Technology Upgrades: Upgrade our tech stack, including AI-driven research tools, to streamline data collection and analysis, making our work faster and more efficient.
Website Enhancements: Make our website the ultimate hub for economic empowerment, with a user-friendly experience that helps consumers easily access and understand our data.

Join us in holding corporations accountable and driving real change. Donations are tax-deductible and every dollar counts towards building a more equitable future for Black America.

If you think your employer or another organization you are affiliated with would like to donate, please email me directly to help reach our larger 2025 goal.

Need more reasons why supporting the Black Dollar Initiative is crucial, especially now?

This moment—right after the 2024 election—requires us to act with intention and drive real change. It’s a moment where we can hold corporations accountable, push for racial equity, and make sure our dollars work for us.

This data allows us to showcase which companies are keeping their promises to Black America—and which are not. Here are examples of the data we’re tracking:

We believe in conscious consumerism. We believe in the power of Black spending. And we know that our cultural influence is unmatched -- when we support brands that support us, we create a ripple effect across our community and beyond.

We also know that meaningful change doesn’t happen without pressure. That’s why the Black Dollar Initiative exists—to fuel accountability, to drive transparency, and to help empower each of us to make informed purchasing decisions.

Our mission is clear: Empower Black and ally consumers to make informed purchasing decisions, while holding corporations accountable for their commitments to Black America.

Our vision: Create a marketplace where racial equity is the standard and accountability is the expectation.

And our Theory of Change? It starts with you. By empowering consumers with data, we drive spending toward companies that prioritize racial equity, creating lasting accountability and systemic change in the marketplace.

This GivingTuesday, we need your support — our goal is to raise $15K by the end of 2024. Your donation to the Black Dollar Initiative is an investment in a fairer, more equitable future. It’s a way to ensure that corporations understand the importance of Black equity and that they take measurable steps to make it happen.

Every donation helps us keep doing the work by funding our research, upgrading our tech, and making our website a hub for economic empowerment. It helps us expand the Black Dollar Index and push for change that benefits all of us.

Donations are tax-deductible, and every dollar moves us closer to a future where conscious consumerism drives real, lasting racial equity.

Thank you for being part of this movement. Let’s use this GivingTuesday to Be informed, not influenced.

Black Dollar Initiative EOY Fundraising

By Black Dollar Initiative

Black Dollar Initiative EOY Fundraising

Empowering Black Consumers, Driving Corporate Accountability

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