Raise A Glass is creating wine with a purpose. We bring innovative storytelling technology to raise awareness for the invisible heroes of global crises. Our mission starts in Ukraine. As Americans have become increasingly desensitized to Russia's invasion of Ukraine, Raise a Glass pairs heroic stories of Ukrainian civilian resistance with a bottle of wine. We curate content from artists at the heart of the conflict to give them a platform to share these stories to thousands of consumers that purchase the bottle. Consumers are able to watch these powerful stories through a QR code on a hangtag or augmented reality on a wine label. Proceeds from every story sold goes towards helping Ukrainians escape war inflicted areas.
Ukraine is only the beginning. We plan to use our storytelling technology to bring awareness to more crises around the world. We are giving a voice to these unsung heroes.