NewsMatch 2021

Maximize your support of our independent student newsroom


75 supporters

$20,000 goal


3 weeks 3 days remaining

Team Members

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Created By

The Red & Black

EIN: 58-1410389


Double your donation!

In 2021 The Red & Black was the first student newsroom to be accepted as a full member of the prestigious Institute for Nonprofit News. As a member of INN, we became eligible to participate in NewsMatch, an industry-wide movement to sustain nonprofit journalism like ours through matching gifts on the local and national level. Since 2016 NewsMatch has raised over $150 million toward this goal. 

Here's how NewMatch works: Individual donations — up to $1,000 — can qualify for matching funds. Give us $25, and it becomes $50. Donate $250, and it's $500.

If you're a new supporter and prefer to make a monthly pledge, NewsMatch offers a 12 times match. If you pledge now to donate $10 a month for the next year, NewsMatch will give us $120 — $10 x 12 — giving you the whole year to make your contributions.

Our goals are to add 128 new supporters — one for each year of The Red & Black's history — and to raise $20,000 with the help of current and new donors.

Invest in independent community news

Over the past five years, The Red & Black has increased its coverage of issues in the community as well as on campus. We reach staff, faculty and students at the University of Georgia, but we also reach residents of Athens, our hometown. 

Your donation helps us report on important topics, including: the pandemic, sexual assault reporting, elections and racial justice. We are expanding the ways we connect with our audience, from podcasting to offering Spanish-language translations of key articles.

We publish year-round on and provide reliable news for the community — with no paywall.

Invest in the future of journalism

Founded in 1893 as a student newspaper at the University of Georgia, The Red & Black has evolved over the past 128 years. Today we publish news online daily at, produce a family of specialty guides, host podcasts, produce videos and reach 50,000 daily newsletter subscribers. And yes, we still publish a newspaper.

In 1980, student leaders and alumni made the vital decision to go independent. This means The Red & Black operates without censorship from the university. It also means we get no funding from the university. We support ourselves through ad sales, events and donations.

The Red & Black has launched thousands of careers in journalism. Every year more than 250 students participate in our organization, getting hands-on experience in community journalism and newsroom leadership.

By supporting us during NewsMatch you make an immediate impact on our daily news operations. But you're also making an investment in the future of journalism.

Want to learn even more?

Learn about some of the key reporting projects and initiatives at The Red & Black, including:



75 supporters

$20,000 goal

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The Red & Black

A 501(c)(3) organization

EIN 58-1410389