Three Rivers Market strives to support and bring awareness to others within our community who are working towards making fresh and healthy food accessible where it is needed most. @battlefieldfarm is working to face the food apartheid in East Knoxville head on with a NEW project called The One Five Grocery. The One Five will serve as an all in one stop for our neighbors in the 37915 zip code…where the USDA has identified as a food desert. The One Five is projected to open in September 2027-until then, help is needed to secure the building where The One Five will serve the community of East Knoxville the best.

"In the census tracts that make up the 37915 ZIP Code, the USDA has identified a food desert—an entire community without a single full-service grocery store. For many of our neighbors, especially seniors and those without transportation, getting fresh food is a daily challenge.

But this community is more than a food desert—it is also what researchers call a food swamp: a neighborhood inundated with corner stores, dollar stores, and fast-food restaurants that offer little to no healthy options. Food swamps are communities where unhealthy food choices outnumber healthy ones by as much as four to one.

The consequences are more than inconvenient—they are life-altering. Communities living in food deserts and food swamps often experience higher rates of heart disease, diabetes, hypertension, and obesity because residents lack consistent access to fresh, affordable fruits and vegetables. When unhealthy options are plentiful and healthy options are scarce, poor health outcomes become deeply connected to geography and economics.

Created by Battlefield Farm & Gardens, The ONE FIVE is a brick-and-mortar neighborhood market designed to turn scarcity into sustainability. Named after the 37915 ZIP Code it serves—and because every item is sold for just a nickel (ONE FIVE) over cost—The ONE FIVE exists to make healthy food truly affordable.

In a powerful act of community transformation, we are turning a former Dollar General store into an affordable full-service grocery store—reclaiming a space once associated with limited food options and repurposing it into a source of fresh produce, nutritious meals, and community wellness.

This neighborhood grocery store brings fresh, nutritious, and affordable food directly into the heart of the community. Everything on our shelves is fairly priced so families can purchase healthy groceries without overwhelming financial strain.

The ONE FIVE is more than a grocery store—it is a community commitment to dignity, access, health, and hope. It brings the market to the people who need it most.

Join us in transforming a food desert into a food oasis."