Support 1972: Fuel the Future of Women’s Sports in Austin

Year one of 1972 Women’s Sports Pub has been nothing short of extraordinary—and that’s because of you. Our fans, our neighbors, our community of women’s sports supporters and LGBTQ+ allies have carried us through our first year. Every cheer, every watch party, every moment of connection has helped build something Austin has never had before: a true home for women’s sports.

As we enter year two, we’re launching a community support campaign to raise $50,000 by the end of April to strengthen our foundation and ensure 1972 continues to thrive as a movement—not just a business.

Why We’re Asking for Support Now

Women’s sports are experiencing record visibility nationwide (worldwide, even), and Austin is ready to meet that moment.

Women’s sports attract passionate, values-driven audiences. Fans of women’s sports are deeply loyal and community-oriented. They show up not just for the game, but for the culture — inclusivity, representation, and shared identity.

Women’s spaces meet a growing cultural need. As more people seek environments that are safe, inclusive, and community-centered, women-focused spaces — especially those that uplift LGBTQ+ communities — are becoming essential hubs for connection.

Brands and investors are paying attention. With valuations rising and viewership climbing, companies are increasingly investing in women’s sports. Businesses that align early with this movement gain credibility, visibility, and long-term loyalty.

The community impact is profound. UN Women highlights that girls who participate in sports develop confidence, resilience, teamwork skills, and long-term life advantages — benefits that ripple through families and communities .

The momentum is global. From the Olympics to professional leagues, women’s sports are expanding across continents. This creates opportunities for local businesses, community spaces, and cultural leaders to be part of a worldwide movement.

What Your Support Will Do

This campaign will directly fund marketing and customer‑growth efforts that are essential to our second year.

This investment funds a full year of targeted marketing, community partnerships, and audience growth strategies that position 1972 for long-term stability.

$20,000 – targeted digital + local marketing
$15,000 – partnership activations and team events
$10,000 – community programming
$5,000 – safety and visibility enhancements

Every dollar goes toward ensuring 1972 is growing.

Why 1972 Matters

In just one year, we’ve seen what this space can do.

Women meeting strangers and leaving as friends.
Families bringing their daughters to watch female athletes on screen.
Hosted local girls flag football, soccer, and baseball groups to celebrate their achievements.
Local women's teams and non-profits hosted 42 fundraisers, socials, and celebrations.
A community forming around visibility, equity, and joy.

1972 is more than a pub. It’s a spark in a national movement to elevate women’s sports and create inclusive spaces where everyone feels safe and seen.

A Call to Everyone Who Believes in This Movement

If you’ve ever walked through our doors, watched a game with us, or simply believe women’s sports deserve the same energy and investment as men’s—this is your moment to make a difference.

Your support—whether $10 or $10,000—Ensures 1972 scales its impact as a movement, not just a venue.

1972 would not be here without you. And with your help, we’ll be here for many years to come.

Together for 1972