JC Keep It Ours is a community-led initiative created to help preserve Jersey City neighborhoods, prevent displacement, and support residents facing increasing financial pressures that threaten their ability to remain in their homes and communities.

The initiative was born in response to the significant financial strain caused by rising property taxes and housing costs in Jersey City, with an initial focus on mobilizing charitable resources to assist vulnerable homeowners. However, JC Keep It Ours is designed to address a broader and longer-term challenge: ensuring that Jersey City's continued growth does not leave behind the people and families who call it home.

Through community fundraising, homeowner assistance, education and resource navigation, volunteerism, corporate and nonprofit partnerships, and community storytelling, JC Keep It Ours brings people together to develop practical, community-driven solutions that promote housing and neighborhood stability.

The initiative also recognizes that the Jersey City community extends far beyond the city's geographic boundaries. Former residents, families with generations of Jersey City history, businesses, artists, professionals, and others with meaningful connections to the city are invited to participate, contribute, and give back.

JC Keep It Ours operates under the fiscal sponsorship of We Care Movement, Inc., a 501(c)(3) nonprofit organization, allowing the initiative to build partnerships and raise charitable funds while developing a transparent and responsible framework for community assistance.

At its core, JC Keep It Ours is about collective responsibility and collective action—connecting people who need support with people and institutions willing to help, while celebrating and preserving the history, culture, neighborhoods, and sense of belonging that make Jersey City special.

Our guiding message is simple: Keeping Jersey City Home.

Preventing Displacement