+Nature - A new "ECO"nomic Paradigm

“Humanity, and indeed all life on earth, faces a dual threat to its existence: climate change and biodiversity loss. The two risks are linked by human activity and an economic system that promotes growth and extraction at the expense of living nature. Creating a nature-positive economy can mitigate the dual risks and bring sustained, shared prosperity." (International economist Ralph Chami)

+Nature is a non-profit arm of Plastic Ocean Project raising seed money for communities striving to promote a trio of benefits: get living natural capital projects into the market in order, to protect and regenerate nature, while earning investment income to investors. What do we mean by a "living market?" It means bringing in revenue to protect ecosystem services instead of killing and extracting for profit. Companies can meet their environmental, social and governance (ESG) goals by funding these projects. Governments can meet their Nationally Determined Contributions (NDCs) and financial commitments by investing in natural capital markets. Some existing project we are helping fund can be found here: https://bluegreenfuture.org/portfolio/

Folding living nature into markets is our greatest defense against climate change and biodiversity loss - hence the name +Nature. Our mission is to advance nature-based solutions to sustain life on earth. Any amount you give will support our efforts to help community-based project assessments necessary (and costly) to get these projects to the market.

To learn more: https://www.plasticoceanproject.org/nature-paradigm.html