Our Story: A Legacy of Excellence, A Future of Opportunity

The Experience

The Alpha Derby™ Weekend is more than just Atlanta’s premier social event...it is a tradition of style, pageantry, and luxury. From the greens of the Golf Tournament to the high-energy Kickoff Concert and the signature Derby Day Watch Party, we bring the spirit of Churchill Downs to the heart of Atlanta.

But beyond the dapper suits, the iconic hats, and the unforgettable vibes, there is a deeper mission at play.

The Purpose

When we say 'Party with a Purpose,' we are talking about a direct wealth transfer to the next generation of Atlanta leaders. The proceeds from this weekend are strategically distributed across Fulton, DeKalb, Cobb, and Gwinnett counties to support grassroots mentorship and STEM programming. We aren't just 'donating'; we are reinvesting in the human capital of our city. The funds you provide today stay in the neighborhoods where they can do the most good, ensuring that the excellence we celebrate here is replicated in classrooms across the metro area.

Your Impact

When you donate today, you are not just hitting a fundraising goal, but you are investing in the next generation of leaders. Your contributions directly fund:

Scholarships: Financial support for deserving high school seniors heading to college.
Mentorship: Programs like “Go to High School, Go to College,” which provide hands-on guidance for middle and high school students.
Innovation: STEM programming and educational enrichment for youth across Fulton, DeKalb, Cobb, Gwinnett, and beyond.

Since 2015, we have raised over $250,000 for Atlanta youth. This year, we’ve set our sights even higher.

Join the Winner’s Circle

As you enjoy the festivities today, look at the thermometer on the screen. Every dollar moves a student one step closer to a degree. Every donation strengthens our community footprint.

Scan the QR code, make your mark, and help us leave a legacy that lasts long after the final race is run.

All donations are tax-deductible.

Alpha Derby Weekend: The Finish Line Sprint