What is Power of the Purse?

We celebrate what is inside each woman's purse- the economic building power that she brings to our local community. Women make up more than half of the U.S. population, and control or influence 85% of consumer spending (Source, Forbes 2019). Our 1000+ guests come to the Reno Ballroom each year to shop local vendors, enjoy food, beverages, and our famous high-end purse raffle. Your support of Power of the Purse allows Nevada Women’s Fund to continue Empowering the Woman who carries the purse!

This premier holiday shopping event raises money to support the Nevada Women’s Fund’s scholarship and grant programs. Since 1983 Nevada Women’s Fund has awarded over $9.4 million in academic scholarships for women in Northern Nevada and awarded community grants supporting women and children. Our academic scholarships support local women to obtain higher education, resulting in them achieving financial security.