Voter Guides are a uniquely effective tool for reaching young and low information voters to increase voter participation

RIsing Alliance is partnering with FUSE Washington which produces comprehensive local voter guide in 12 states already. We seek to give voters online recommendations for the full length of their personal ballot and compile the endorsements of progressive organizations.

47 percent of our users are 18 to 34 years old and more than 70 percent visit from a mobile device.
They spend an average of five and a half minutes reading our recommendations as they cast their votes.

FOUR FACTORS MAKE VOTERS GUIDES AN ESSENTIAL TOOL FOR ELECTIONS:

Penetration: Reaching voters at levels that change elections: 1.3 million in 2024. We can reach 10% of voters statewide and up to 20% in key districts.
Use: Average time on site: 5 minutes, depending on the length of the ballot. People come to us for recommendations while they are voting
Demographics: Disproportionately young people, communities of color, and infrequent voters – people that campaigns struggle to connect with; 47% of our users in 2024 were 18-34 years old.
Voter Contact Cost: Our ads bring in voters while they are casting their ballots for $.50 - $1.00 per voter.

The RIsing Alliance works to build a more robust civic and political life in Rhode Island. We do this by making investments to expand who votes, who runs for office and building a modern, inclusive democracy.

Our Mission: The RIsing Alliance is a community of individuals and institutions that invests in Rhode Island's democracy by encouraging more people to vote and run for office, so we can deliver policies that work for more Rhode Islanders.

Our Vision: A Rhode Island where elections are competitive, government reflects the people it services and popular ideas turn into innovative policy.

Our Values: Courage Rigor Innovation Leverage

2026 Lil Rhody Voter Guide

Help us publish in time for the September Primary!

Team Members