Driving Value: Innovation, Growth, and the Business of Healthcare Leadership: focusing on the practical realities of marketing investment and measurable ROI with the strategic promise of digital health innovation, equipping healthcare leaders to grow new products and services while positioning their organizations for what’s next.

Dr. Sandy Duke, President of ACHE of Georgia, opens the day with a welcome and end-of-year ACHE business update, announcement of the incoming Board, and introduction of the panel moderator.

The Panel, “Marketing and Money: Linking New Products, Services and ROI,” explores how healthcare organizations connect strategic marketing investment to measurable return. Panelists Pedro Adorno, Kelly Johnson, and Jon Gibson, moderated by Marion Spears Karr will share their perspective on this topic. The panel is worth 1.5 in-person education hours.

The ACHE Customized Learning Speaker session, presented by Dr. Attila Hertelendy, is “Strategic AI Implementation for HealthCare Leaders: Transforming HC delivery and operations.” This engaging session includes an interactive lecture and small group discussion. The session is worth 3.0 in-person education hours.

When: October 12, 2026

Venue: Maggiano’s Little Italy, 3368 Peachtree Road NE, Atlanta GA 30326

Agenda:

· 0915 - Registration and coffee bar

· 0940 - 1000 – Welcome by Dr. Sandy Duke, President of ACHE of GA

· 1000 – 1130 Panel Marketing and Money: linking New Products, Services and ROI

· 1130 - 1200 – Lunch

· 1200 - 1330 – Customized Learning Speaker (part one)

· 1330 - 1345 – Break

· 1345 - 1450 Customized Learning Speaker (part 2)

· 1450-1510 – ACHE of Georgia Closing Comments

ACHE of Georgia 2026 Mini Summit

Driving Value: Innovation, Growth, and the Business of Healthcare Leadership