Here's the Pitch(er)

The Purple Lemonade Project is a fun, family-friendly summer activity to raise money for Rett Syndrome Research Trust, the organization trying to cure Rett syndrome.

Want to get started?

It's quick and easy to get a stand set up in front of your home, or any local businesses/events. We promise you'll be surprised by how supportive your community will be. If you build it, they will come!

We've got some resources to help you get set up that you can print from your home below!

How it works:

Host a lemonade stand in your community and sell purple lemonade.
Choose your location: front yard, park, school, church, or a local farmers market.
Make the stand your own: feel free to use our purple lemonade recipe or create your own version.
Share photos and videos from your stand using #MakeAStandForRett so we can highlight your efforts and inspire others.
After your event, donate the money you raised to RSRT using this fundraising page or by writing a check.

Can’t host a stand this year? You can still support the campaign by making a donation in honor of your loved one affected by Rett syndrome. Every dollar counts and goes toward advancing research for cures. When you make a donation, please let us know who you are supporting.

Why Purple?

Our lemonade recipe begins as a vibrant blue and transforms into purple when the lemon is added. It’s beautiful, science-inspired (like us), something that kids love to see, and purple represents our wonderful Rett community.

TOOLS TO HELP YOU GET STARTED

A 5x7 recipe and info card DOWNLOAD
Printable thank-you pin-up cards for your customers DOWNLOAD
QR codes for fundraising and Venmo donations DOWNLOAD
Rett Syndrome + RSRT information one-pager DOWNLOAD
Craft a custom Purple Lemonade graphic! START CREATING

NEW TOOLS FOR 2026

"I'm Making a Stand for Rett" Sign Template (Canva) START CREATING
Cool Sticker Graphic DOWNLOAD
Temporary Tattoo DOWNLOAD

Need Help with Supplies?

Need lemons, cups, or straws? Reach out to Amanda (amanda@rsrt.org) for our free cheat sheet on how to ask grocery stores and people in your community for donated supplies. Please include the city and state you are in so we can cross-reference what might be available in your neighborhood.

Let us know you're in!

If you plan to host a stand, please email or DM us. We’ll make sure you have what you need and can answer any questions you have. We’re here to support you every step of the way!

About RSRT

Our singular goal is to find cures for Rett syndrome as efficiently and quickly as possible. We will not rest until our children have them.

For us it’s personal. Our Chief Executive Officer and Chief Development Officer have a child with Rett. Twelve of our board members have a child, grandchild, or sibling with Rett. We are driven by the most profound motivator - love for our children and an unwavering commitment to change their lives and the lives of all with Rett.

Our scientific staff are equally dedicated. Their track record, integrity, and combined experience is unparalleled amongst Rett non-profits.

Our track record speaks for itself.

Built on decades of scientific advances Roadmap to Cures will select and drive three genetic medicines that attack the root cause of Rett syndrome to clinical trials by 2028.

The Purple Lemonade Project 2025

Make a Stand for Rett!