MAMA, born in Brooklyn in 2024, is a national, grassroots movement of parents fighting back against media addiction and creating a world where real-life experiences and interactions remain at the heart of a healthy childhood.

We envision a world where safeguards are in place to protect children and teens from the harms of media addiction, and kids can grow up without being relentlessly targeted by hidden algorithms and commercial messages that exploit their emotions for profit.

In this future, face-to-face human interaction continues to occupy the center of social life, and kids have a right to experience a healthy, balanced childhood in a world where technology serves humanity — not the other way around.

MAMA, in just 18 months, has sparked a nationwide movement. Join us in protecting, defending and reclaiming childhood!

MAMA is a not-for-profit organization (tax ID: 93-3798124) and donations are tax-deductible to the extent allowed by applicable law. To learn more, visit www.weareMAMA.org.

To make a donation via check, wire, ACH or from a donor-advised fund (or DAF), please contact impact@wearemama.org.

MAMA 2025 Fall Benefit

Join the movement to defend childhood against Big Tech!