Small businesses are the heart and soul of our neighborhoods. For immigrants and Asian New Yorkers, they're a slice of home, cultural gathering spaces, and the economic livelihoods of so many families. At AAF, we help Asian-owned small businesses thrive because when these mom-and-pop, auntie-and-uncle shops succeed, our whole community succeeds.

Asian-owned small businesses were some of the hardest hit by the pandemic. That's why we launched the Find Your Seoul campaign to bring more visibility and foot traffic to the Koreatown of Queens through food tours, curated maps, luncheons, cultural events, flower planting, mural painting, and much more.

Many immigrants small business owners don't speak English well or aren't tech savvy, which makes it harder to reach customers. AAF brings our free translation and interpretation services directly to merchants and helps them set up Google Business profiles so more people can find them online and shop in person.

Your gift ensures that we can keep supporting the small businesses that make New York City the vibrant, unique, and delicious city we all love!

Please also join us at the 2025 AAF Impact Awards gala on June 3rd at 6 PM at The Pierre (2 E 61st St, New York, NY 10065)! More information and tickets are available at aafederation.org/gala.

Support Asian Small Businesses