Did you know NowKalamazoo is on a mission?

And we need your help.

NowKalamazoo can't exist without reader support. We rely on individuals, families, and local businesses who know what we know: That quality, trustworthy local news is an essential ingredient for thriving communities.

Our country is unfortunately learning that, as newspapers disappear, the things that matter to all of us suffer. Local news is the mirror that we as a community look into and hold ourselves to a higher standard. It keeps government accountable. It promotes the new small businesses. It celebrates our people and our success. It's the story we tell ourselves about ourselves.

Local news is a public good. Like sidewalks, parks, or schools, it benefits everyone in Kalamazoo County. When you support NowKalamazoo, you’re investing in something bigger — you're investing in the connections that hold our community together.

CommunityMatch will double your impact

Between Nov. 1 and Dec. 31, our CommunityMatch fundraiser will match your donation (up to $1,000) adding a dollar-for-dollar match. If you donate $100, CommunityMatch will add $100, and NowKalamazoo will get $200. The program is doubling your donation.

Thanks to national philanthropy supporting this fundraiser, we have a chance to earn bonus awards, too:

If NowKalamazoo can sign up 50 new, first-time donors, we'll earn an extra $1,000!
We also get a bonus if you sign up as a recurring donor: Say you become a $15-a-month supporter. Our match funders will annualize that figure and give NowKalamazoo $180, in addition to your first month's $15!

A number of local supporters, from individual readers to foundations to businesses, have also stepped up to contribute matching funds. This CommunityMatch funding pool will also be awarded to NowKalamazoo as a dollar-for-dollar impact-magnifier for your donation.

If you value the work we do at NowKalamazoo, don't pass up this chance to multiply your support.

Our goal is to fundraise $110,000 by taking advantage of these matches and bonus awards. Help us get there!

CommunityMatch 2025 — Support NowKalamazoo

Information is power. Help Kalamazoo County residents get more of it

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