Join us for RECLAIMED 2025—a one-night celebration of creativity, community, and purpose. From simple styling to bold transformations, each runway look starts with secondhand finds and becomes something new. Just like the people and possibilities Alabama Goodwill supports every day.

We’ll celebrate the remarkable legacy of retiring CEO Dave Wells and welcome Dr. DeWayne Cuffie, a visionary leader committed to expanding opportunity across our state.

Each thrifted piece keeps usable goods out of landfills, reduces our carbon footprint, and fuels Goodwill’s mission: empowering people through job training, employment, and community investment.

In a year of rising challenges, this show is a reminder that even small choices—like choosing secondhand—spark meaningful change.

Because the choices we make today shape the future we all share.

RECLAIMED 2025 Agenda
Presented By Hancock Construction

5:00 PM – Doors Open: The Reclaimed Experience
Step into a space transformed. Explore mission-focused visuals, photo moments, and RECLAIMED merch.

5:00–5:45 PM – Cocktails, Hors d’Oeuvres & Conversation
Enjoy elevated bites and a complimentary drink while mingling with guests, partners, and community leaders. (Catering provided by WE Inc's Empower Café)

5:15–5:45 PM – CEO Meet & Greet
Meet Dr. DeWayne Cuffie, Alabama Goodwill’s incoming President & CEO, and help us celebrate the legacy of Dave Wells in an informal and welcoming setting.

6:00 PM – RECLAIMED 2025 Runway Show Begins
Thrifted. Repurposed. Runway-ready.
Experience bold looks modeled by local students, Goodwill team members, and local models, all telling powerful stories of creativity and transformation.

6:45 PM – Finale Walk: Walk With Purpose
Closing the show with a united statement of visibility, purpose, and impact.

7:00 PM – Closing Toast & Thanks
Raise a glass to legacy, leadership, and what comes next.

7:15–7:30 PM – After-Glow
Stay for final photos, light conversation, and one last toast to the mission.

RECLAIMED 2025 Sponsorship Packages

Legacy RECLAIMED Sponsor—$5,000.00
The most prestigious level of support—honoring the past, investing in the future.

10 VIP tickets + drink tickets + tees
Top billing as presenting sponsor in all event materials
Private pre-event meet & photo with CEO(s) and key figures
Exclusive feature in post-event press release
Premier logo placement across all digital/print promotions
Verbal thank-you during event remarks
Legacy Tribute Feature in on-site signage

Runway with Purpose Sponsor—$3,000.00
Spotlighting purpose and style on the main stage.

8 VIP tickets + drink tickets + tees
Title recognition on event signage and collateral
Prominent logo placement across digital/print
Verbal recognition during fashion show
Opportunity to dedicate gift in honor/memory of someone

Upcycle Impact Sponsor—$1500
Spotlight your impact with signage, VIP perks, and runway recognition.

4 VIP tickets + drink tickets + tees
Logo included in all event collateral and recap
Verbal recognition during fashion show
Opportunity to dedicate gift in honor/memory of someone

Wells Works Sponsor (In Honor of Dave Wells)—$500.00
A tribute to Dave Wells’ unwavering belief in the dignity of work and the power of second chances.

Honoring legacy and leadership with community visibility
2 VIP tickets + drink tickets + tees
Logo included in event signage, social, and program
Name featured in tribute section of event program

Not Today, Landfill Champion—$100.00
Make a statement with mission-driven visibility.

2 general admission tickets + drink tickets + tees
Recognition in print program and recap
VIP recognition photo opportunities

$5000 Legacy RECLAIMED Sponsor

$3000 Runway With Purpose Sponsor

$1500 Upcycle Impact Sponsor

$500 Wells Works Sponsors

Sonja Keeton

Sam Lee

$100 Not Today Landfill Champions

Pete Blank

Noah Brown

Wes Cline

Crystal Harris

Louise Jennings-McCullar

Lee Long

John and Laura Long

Susan Long

Genae Raines-Wilkerson

Charles Scribner

Grace Varney

Sharon Ward

Crystal Whitehead

Not Today, Landfill.

Every item you’ll see on the RECLAIMED runway was destined for the landfill—until someone saw the potential. That’s what Goodwill does every day.

We take what others overlook and turn it into something meaningful.
Not just in fashion. In lives.

This event is a declaration: we believe in second uses, fresh starts, and futures worth investing in. Not today, landfill

What to Expect

Runway show featuring local designers, students, nonprofit leaders, and Alabama Goodwill team members.
Hors d’oeuvres + one complimentary drink (Catering provided by WE Inc's Empower Café)
Special tributes
Meet & greet with Dave Wells and Dr. DeWayne Cuffie
Farewell celebration of Dave Wells’ lasting legacy

Your Impact

Proceeds support Alabama Goodwill's mission across Alabama
Free career coaching and job readiness programs
Youth services and internship support
Access to opportunity for those facing employment barriers
Together, we’re investing in possibility—one step at a time.

Want to go further?

Sponsor the event or create a fundraising team. Click the "SHARE FUNDRAISER" button at the top of the page.

CEO Meet and Greet

David (Dave) Wells
Retiring CEO

“What a wonderful celebration of transformation! In 1902, Goodwill became the original recycler. We have continued every day since then to repurpose and reuse your generous donations. Donations that help build our local workforce. You will see fine examples of this at our Reclaimed event. As DeWayne and I “upcycle” ourselves to our next phase of life, I want to say thank you to our amazing team for all your hard work to help our community members earn sustainable careers. And of course, a big congratulations to our fellow community members who courageously take control of the life they desire and deserve!” —Dave Wells

Dr. DeWayne Cuffie
INCOMING CEO

“Reclaimed is more than a fashion show—it’s a celebration of second chances, creativity, and community. Every piece on the runway tells a story, just like every life touched by Goodwill’s mission. We’re not just showcasing style; we’re spotlighting transformation.” —Dr. Dewayne Cuffie

RECLAIMED 2025: A Fashion Show for Good

TUESDAY, AUGUST 26TH, WORKPLAY, 5PM - 7:30PM

Team Leaderboard

Team Members