An Evening of Culture, Passion and Tradition!

Join us for the 3rd Annual Phoenix Mariachi and Folklorico Festival, proudly presented by C.A.L.L.E. de Arizona in partnership with the Herberger Theater Center on Saturday, March 7, 2026, at 7:00 PM.

This unforgettable evening celebrates the vibrant music and dance traditions of Mexico with a star-studded lineup featuring the Grammy Award-winning Mariachi Los Camperos, widely regarded as one of the finest mariachi ensembles in the world. With roots in the state of Jalisco and a legacy shaped by the legendary Nati Cano, Los Camperos has elevated mariachi to the grandest stages, captivating audiences around the globe. Their music carries dignity, soul, and generations of tradition that continue to inspire.

Adding visual splendor to the night will be the talented dancers of Ballet Folklorico Quetzalli-AZ, known for their colorful costumes, authentic choreography, and powerful storytelling through movement. Additional performers and surprises will round out a night that honors heritage and community in the heart of downtown Phoenix

C.A.L.L.E de AZ (Culture, Arts, Leadership & Education) is a 501(c)(3) nonprofit dedicated to honoring Mexican culture, empowering youth, and building stronger communities through the arts. Our mission goes beyond organizing Mariachi and Folklorico events. We create opportunities for young people to develop leadership skills, embrace education, and take pride in their heritage. Through music, dance, and cultural celebrations, we bring people together, spark connections, and enrich the vibrant fabric of the Phoenix Valley.

Our Roots

C.A.L.L.E de AZ began in 1997 as C3HR, founded by community leaders Joe Garcia and Eddie Encinas. Their vision of cultural pride and community empowerment continues to inspire our work today.

Our Work

• Scholarships: Inspiring the next generation through education and helping them achieve their academic goals by offering scholarships.

• Workshops & Training: Hosting Mariachi and Folklorico workshops to preserve traditions and nurture talent.

• Signature Event: The Annual Mariachi & Folklorico Festivals, drawing hundreds of attendees, celebrates Hispanic heritage while supporting local businesses in Downtown Phoenix and in Chandler.

Sponsorship Packages

Become a sponsor for the Annual Phoenix Mariachi and Folklórico Festival and showcase your business while supporting arts and culture. Each sponsorship package offers unique opportunities for your organization to support and be recognized during this culturally enriching event. We are open to customizing these packages to better suit your specific needs and preferences.

Amigo Sponsor $250

• Vendor Information Booth at First Friday Fiesta on March 6th- 6-9pm Herberger Theater

(Free community event. Set up your booth and connect with attendees, hand out information and giveaways)

• Sponsor VIP Swag Bags and include your branded giveaways

• Logo in festival program

• Social media recognition

Scholarship Sponsor $1,000

• Logo placement and link on C.A.L.L.E. de AZ website

• Recognition on social media

• Logo in festival program

• Mention during Mariachi Festival

•Logo on Scholarship Certificate presented to student during the festival

VIP Sponsor $1,500

• 2 Mariachi Festival tickets

• 2 VIP Reception passes

• Sponsor VIP Swag Bags and include your branded giveaways

• Logo placement with link on C.A.L.L.E. de AZ website

• Social media recognition

• Logo in festival program

• Vendor Information Booth at First Friday Fiesta on March 6th- 6-9pm Herberger Theater (Free community event. Set up your booth and connect with attendees, hand out information and giveaways)

Bronze Sponsor $2,500

• 4 Mariachi Festival tickets

• 4 VIP Reception passes

• Logo placement with link on website production page

• Logo in festival program

• One Social Media mention

• One parking voucher

• One buy one, get one beverage vouchers

Gold Sponsor $5,000

• 4 Mariachi Festival tickets

• 4 VIP Reception passes

• Logo placement with link on website production page

• Banner ad in one Herberger Theater Spotlight eNewsletter

• Recognition in all media promotion (TV, Radio)

• Half page ad in festival program

• Two Social Media mentions

• Two parking vouchers

• Two buy one, get one beverage vouchers

• Bonus include your branded giveaways in VIP Swag Bags

3rd Annual Phoenix Mariachi & Folklorico Festival