Introducing Phases 2 & 3

The Vision

The North Highland Beautification Project scopes a 10-year vision to enhance the commercial corridor rom Morningside Village to Historic Atkins Park. Once completed, you will find:

Warm white tree lighting year-round
Self-watering hanging baskets and planters in front of every business
In-ground landscapes along the corridor
Protected and landscaped tree beds
Branded light pole banners
Updated trash cans and benches

What We’ve Accomplished So Far: Phase 1

Thanks to your generosity, Phase 1 raised $90,000 in 2024! And we got to work:

Installed warm white tree lighting from Morningside Village to Historic Atkins Park, including Virginia Row (Ash Coffee corner)
Placed large self-watering planters throughout the district
Repainted light poles and added beautifully branded double-sided banners
Refreshed landscaping in the VaHi triangle and Farm Burger courtyard
Launched weekly maintenance and trash pickup to keep all of these improvements looking great

What’s Next: Phase 2

Phase 2 will bring even more beauty and comfort to our corridor:

Lush hanging flower baskets and standing planters along the main street
Freshly repainted crosswalks for improved pedestrian safety
Updated benches

What’s Next: Phase 3

Phase 3 will bring elevated style and sanitation to our corridor:

Iron tree bed protectors
Updated trash cans

Join The Vision

You can help us in this bringing remarkable vision to life by making a tax-deductible donation today!

Virginia Highland District Association's mission it to lead an impact-driven movement dedicated to supporting the vibrancy of our small business district, by investing in communications, partnerships, safety, appeal, and community engagement.

Learn more about the project and VHDA on our website.

North Highland Beautification Project: Phases 2 & 3

A Capital Campaign to Revitalize Shared Spaces of the Historic North Highland Corridor