Press Release: Rising For People Coffee Company Crowdfunding Campaign

Rising For People Coffee Company is thrilled to announce the launch of a crowdfunding campaign to help us open our new location at 121 Vesta Street, Reno, Nevada. Our goal is to raise $50,000 to create a vibrant, welcoming space where our community can enjoy high-quality, ethically sourced coffee. As Nevada’s first female-owned coffee importer, we are committed to supporting gender equality and economic empowerment for coffee farmers globally while bringing specialty coffee to our local community and the first-ever roast on demand.

Tiered Contribution Levels with Store Credit & Discounts

Supporter – $50 Contribution

Reward: $40 store credit
Future Benefit: 10% discount on all purchases for a year.
Exclusive Merchandise: Digital 'Founder' badge for early supporter status.
Goal Contribution: 300 supporters would bring in $15,000.

Patron – $100 Contribution

Reward: $85 store credit
Future Benefit: 15% discount on all purchases for the first year.
Exclusive Experience: Free specialty drink quarterly for the first year.
Goal Contribution: 150 patrons to reach $15,000.

Faithful – $250 Contribution

Reward: $200 store credit
Future Benefit: 20% discount for the first year.
VIP Perks: Invitation to an exclusive tasting event, name on a 'Founders Wall' inside the shop.
Goal Contribution: 50 investors to generate $12,500.

Legacy Backer – $500 Contribution

Reward: $420 store credit
Future Benefit: 25% discount for first 18 months.
Ultimate Recognition: Personalized coffee blend name featured in-store for a month.
Lifetime Perks: VIP access to all future events.
Goal Contribution: 15 legacy backers to bring in $7,500.

Additional Incentive Layers

Discount Longevity for Lower Tiers: By extending the discounts to 1–3 years for lower-tier contributors, they receive value without immediate high cash outlay.
Quarterly Specialty Drink (instead of monthly): This lowers the frequency, making the benefit more manageable but still appreciated.
Founder’s Badge Exclusivity: Encourage long-term loyalty and give smaller contributors a way to feel connected with this digital or in-store recognition.

Marketing Strategy

Highlight Long-Term Benefits: Emphasize the extended discount periods in promotions, showing backers they’ll benefit from their support for years.
Focus on 'Founding Member' Pride: Promote the sense of contributing to a community project and receiving lifelong recognition.
Local Business Collaboration: Offer discount perks with local businesses for higher-tier backers, creating a network of reciprocal discounts while reducing the coffee shop’s costs.

Special Contribution Level – $2,500 and Above

For those passionate about supporting Rising For People Coffee Company at a deeper level, contributions of $2,500 or more come with custom-tailored incentives. These might include exclusive behind-the-scenes experiences, personalized blends, private events, or even custom branding opportunities within the shop.

If you're interested in becoming a major supporter and contributing $2,500 or more, please contact ownership directly to discuss special incentives and recognition opportunities. We are committed to crafting a unique experience that reflects your investment in our community and mission.

Exciting News: We're Growing and Inviting You to Be Part of It!

By Rising for people coffee

Exciting News: We're Growing and Inviting You to Be Part of It!

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