OWN THE STORY

Evidence for Action. Youth Power. Democracy at Stake.

A People 4 People Productions Fundraiser

The stories we tell shape what people believe, which policies are enacted, and whose lives are valued.

Today, harmful narratives, misinformation, and racialized storytelling are not only undermining health and opportunity—they are threatening our democracy itself.

OWN THE STORY is People 4 People Productions’ evidence-to-action initiative that equips young people with the tools to analyze, challenge, and transform the narratives shaping their lives and communities.

Why Narrative Is Evidence—and Action

Our approach reflects the principles of Evidence for Action: Innovative Research to Advance Racial Equity by recognizing that:

Structural racism is embedded in dominant narratives
Stories influence systems, social norms, and policy decisions
Community-generated evidence is essential for meaningful change

Through film media literacy, storytelling, theater, drone cinematography, spatial computing, and emerging creative technologies, youth examine how narratives are constructed, how misinformation spreads, and how racialized stories impact mental health, civic participation, and community well-being.

Their stories are not just creative expression—they are data, insight, and evidence.

Youth as Knowledge Producers

OWN THE STORY treats young people as knowledge producers and change agents, not passive recipients of information.

Youth:

Investigate how narratives reinforce or disrupt structural inequities
Generate qualitative evidence rooted in lived experience
Translate insight into public storytelling, dialogue, and civic engagement
Build the skills to protect truth, amplify community voice, and strengthen democracy

This is research in motion—where evidence moves beyond reports and into the hands of the next generation.

What Your Support Makes Possible

Funds raised support:

Youth-led narrative research and storytelling projects
Film Media literacy programs that counter misinformation and disinformation
Creative learning spaces that promote belonging, agency, and mental well-being
Community storytelling that informs dialogue, policy, and systems change

By shifting narratives, we help shift the conditions that shape health, opportunity, and democratic participation.

The Urgent Call

When young people are silenced, democracy weakens.
When harmful narratives go unchallenged, inequity deepens.

OWN THE STORY is a call to act—now.

Invest in youth-led Evidence for Action.
Protect truth. Advance racial equity.
Help save our democracy—by helping young people own the story.

Watch Video to learn more about us.

Corporate Founders Circle

By People 4 People Productions

Corporate Founders Circle

Strategic Allies Investing In Scalable Impact